Partnership proposal · Supermarkets

bright.blue

How do you want to grow your chilled retail media sales?

Bring chilled brands to life. Create new media income. No upfront retailer CapEx.

The commercial challenge

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Chilled is one of the hardest categories to bring to life.

A category challenge, shared across grocery. This is not a judgement on your fixtures.

01

Products sit in busy chilled fixtures, competing for attention.

02

Doors, limited space and practical constraints make activation harder.

03

Shelf-edge has limited room to tell the story, or to engage at the point of purchase.

When the opportunity to engage is limited, so is the media revenue you can unlock.

The missed opportunity

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Your chilled brands have more to say.

Jobs that conventional shelf-edge placements struggle to do.

01

Launch something new, and explain why it is different.

02

Put the product into customers’ hands, and encourage trial.

03

Understand shopper response, and measure what happens next.

Give brands a reason to invest beyond their existing shelf space.

The solution

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A new stage for chilled brands.

Fully funded chilled vending machines, in agreed locations within the retailer’s estate. An attention-grabbing space where brands can tell their story, sell products and drive trial — without upfront retailer CapEx.

01

Digital screen advertising, with physical branding and product presentation.

02

Product purchase.

03

Customer metrics and data capture. Understand the consumer.

Bright.Blue machine with a digital screen, branded products and chilled drinks at the front. — Screen, brand and chilled product at the front. Configuration agreed per estate.

Sampling and trial depend on the agreed configuration. Customer data is captured with consent.

More than a screen

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Turn attention into action.

01
See the brand
02
Discover the product
03
Buy or sample
04
Share feedback
05
Follow up, where opted in

The machine records the purchase, the interaction and consented customer data. Wider in-store sales need retailer data. Shoppers who do not opt in are not identifiable.

The network opportunity

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Imagine 100 machines across your estate.

100 machines. 12 months. 1,200 potential machine-months to commercialise.

Illustrative capacity · Not booked demand

A repeatable activation format across selected stores.
National campaigns or targeted store clusters.
Monthly brand bookings.
Seasonal campaigns and product launches.
A calendar of opportunities throughout the year.

Each mark is one machine. A campaign can run across many of them, and across more than one month. One booking uses one machine-month for every machine in every month it runs. The 1,200 is capacity, not a reservation.

The commercial inventory

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A new commercial calendar for chilled.

An illustrative year of themes a brand team can plan against. Flighting is agreed per campaign.

Illustrative themes · Not a booked calendar · Not a rate card

Colour marks an illustrative theme. Grey months are not given one. Nothing on this calendar is booked.

January

Protein and healthier routines

Spring

New product discovery

Summer

Chilled drinks and on-the-go

September

Back-to-routine launches

Christmas

Seasonal chilled innovation

Potential packages · contents subject to operational feasibility

Package

Digital screen campaign

Screen advertising on the machines in the booking.

Package

Branded machine takeover

Screen, physical branding and product presentation together.

Package

Product launch and trial

Story, product in the machine, and trial where agreed.

Package

Sampling and insight

Sampling where agreed, plus feedback and insight.

Package

Combined network campaign

One coordinated booking across selected machines.

The funding model

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No upfront retailer CapEx. A clear commercial model.

The network is funded through an agreed commercial arrangement. That may include rental, or a managed service. Neither is a confirmed Bright.Blue offer until the fields are completed.

No upfront CapEx does not mean no ongoing costs. The opportunity is to build media income that exceeds the agreed operating commitment.

Editable term sheet · Unconfirmed

Equipment funder/owner Retailer monthly commitment, if applicable Contract term Installation and maintenance responsibilities Stock ownership and replenishment Media sales responsibility Revenue share Site, power and connectivity requirements

The revenue case

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Build a network that earns its keep.

Media income could cover the annual operating commitment within year one, subject to pricing, bookings, costs and revenue share. This is not a guaranteed payback.

Scenario inputs

Number of machinesIllustrative starting point

Monthly campaign price per machineUnconfirmed · £

Paid booking occupancyUnconfirmed · % of machine-months

Retailer share of media revenueUnconfirmed · %

Monthly rental or service cost per machineUnconfirmed · £

Other retailer operating costsUnconfirmed · annual £

Upfront retailer launch costsUnconfirmed · £, if any

Enter 0 only where that cost has been confirmed as zero. A campaign across many machines and months still counts as one machine-month each.

Illustrative result · not a forecast

Annual gross media revenue—

Retailer retained media revenue—

Annual retailer costs—

Annual net contribution—

Enter the unconfirmed inputs to calculate a scenario. Nothing on this slide is a forecast.

Do not type illustrative prices in the room and leave them looking like a quote. Enter only figures Bright.Blue Commercial or the retailer has supplied. Occupancy and share are percentages: 40 means 40 per cent, not 0.40.

Gross media revenue is machines times monthly price times 12 times occupancy. Retained revenue is that figure times the retailer share. Annual retailer costs are the monthly rental or service cost times machines times 12, plus other annual operating costs. Net contribution is retained revenue minus those annual costs. Upfront launch costs are kept out of the annual cost line.

If upfront is blank or zero, talk about operating cost coverage and net contribution. Talk about capital payback only when an upfront retailer cost has been entered, and describe it as illustrative. Never promise a one-year payback. Say that media income could cover the operating commitment in year one only if price, bookings, costs and share support it.

Why the retailer wins

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Make your chilled media offer stand out.

01

Create additional brand-funded revenue opportunities.

02

Add an engaging activation format to the retail media offer.

03

Support chilled launches and product discovery.

04

Generate measurable transactions, interactions and feedback.

05

Offer brands coordinated campaigns across selected locations.

06

Introduce equipment without upfront retailer CapEx, subject to agreed terms.

More reasons for brands to invest. More ways for customers to engage.

Start with a pilot

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Prove the model. Then scale it.

Pilot duration Machines in the pilot

Set both for this estate before brands are recruited. Neither is assumed.

01

Agree suitable stores and machine locations.

02

Confirm funding, responsibilities and commercial terms.

03

Recruit launch brands.

04

Run agreed campaigns.

05

Review revenue, costs, shopper engagement and operational performance.

06

Scale based on the evidence.

Suggested measures

Paid booking occupancy Media revenue and net contribution Product purchases and sample redemptions Questionnaire completion Consented opt-ins Machine uptime and stock availability Brand rebooking interest

The close

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Give chilled brands a better option in your stores.

A funded machine network. A year-round brand calendar. A new opportunity for retail media growth.

Let’s build the commercial model for your estate.

VP Retail Media

Adam Smith

adam.smith@bright.blue